Date: March 24, 2014
Author: KiWi Power

KiWi Power joins business delegation to Israel and the Palestinian territories

London, 21 March 2014
Last week, Prime Minister David Cameron led a two-day business delegation to Israel and the Palestinian territories; his first visit to the region since taking office as Prime Minister.

The aim of the trip was to develop stronger partnerships with regional businesses around technology, innovation and research.

As part of the delegation, Ziko Abram, director and co-founder of demand management firm KiWi Power, was invited to accompany the Prime Minister to promote the innovative work the company is doing in the UK’s energy sector.

Representing the UK
Commenting on his visit, Ziko Abram said: “The smart grid sector is a particularly exciting area to be working in right now and we’re starting to see real growth in the UK for demand management services.

“We were thrilled to be invited by Prime Minister David Cameron to represent the UK in this sector. KiWi Power has grown over the last five years from a start-up business to one of the UK’s leading innovators in smart grid technology.”

“Our overseas growth includes a recent office opening in Tel Aviv. This will allow us to share our expertise and vision with other businesses in the region for a more efficient and lower-carbon smart grid.”

“KiWi Power’s proprietary smart grid technology is developed completely in-house and manufactured in the UK. There are exciting opportunities in Israel for us to export our technology and services. Our presence here will also provide support for the Government’s UK-Israel Tech Hub initiative.”

Demand response benefits
Attended by business leaders and Prime Ministers David Cameron and Benjamin Netanyahu, presentations from a number of successful UK start-up firms were held at Teva Pharmaceutical’s office in Jerusalem.

KiWi Power explained the benefits of demand response and how it is helping hundreds of UK customers reduce energy consumption, lower their carbon footprint and generate new revenue streams.

Government’s response
Speaking ahead of last week’s visit, Prime Minister David Cameron commented: “I’ve got a plane load of innovative British companies coming with me and we’ll be linking them up with Israeli businesses.

“There’s a real opportunity to strengthen our commercial relationship with Israel. Our tech partnership is the strongest of any in the world and we should capitalise on this.”

“We also want to see the development of the Palestinian economy and I’ll be setting out new UK support to help Palestinian businesses become more competitive.”

The two-day business delegation took place from 13th-14th March, 2014.

Editor’s notes

  • High-res images from trade mission can be downloaded here
  • Caption:Director and co-founder (right) demonstrates KiWi Power’s demand response smart grid technology to Prime Ministers Benjamin Netanyahu and David Cameron during a two-day business delegation to Israel and the Palestinian territories – 13-14th March, 2014. (Photo: Nimrod Saunders)
  • For more information about the visit, see the official news release from the Prime Minister’s Office here

What is demand response?

Demand response works by allowing customers to temporarily turn down non-essential systems, such as lighting and air conditioning, for short periods of time during periods when energy grids experience heavy demand for electricity. It is a mechanism that allows network operators to balance the supply and demand of electricity during times of grid stress. This approach reduces the need to generate more power using fossil-fuelled power stations.

Demand response is included in the UK Government’s Energy Bill as part of the proposed Capacity Market Mechanism. This represents perhaps one of the biggest advances in energy policy in decades, and is designed to move the UK towards a more sustainable, secure and affordable energy grid. UK-Israel Tech Hub

The UK-Israel Tech Hub was launched in October 2011 as a team at the British Embassy Israel to promote a partnership in technology and innovation between the two countries.

The Hub’s aims are to:

  • Help British corporations gain a global advantage by partnering with Israeli innovation
  • Position the UK as a partner of choice for Israeli tech companies to expand globally
  • Encourage capital flow in both directions to support innovation
  • Create and maintain platforms for direct interaction between stakeholders
  • Increase awareness of the UK-Israel tech opportunity among policy and business leaders

The Hub focuses its activities in sectors where the UK and Israel have complementary strengths, including digital, biomed, cleantech, Arabic Internet, government IT and finance.

The Hub is the first initiative of this kind at an embassy. About KiWi Power
KiWi Power was co-founded by Yoav Zingher and Ziko Abram in 2009. KiWi is a smart grid company that specialises in managing the demand side of energy consumption for large industrial and commercial consumers of electricity and for government regulators. The technical term is demand response. KiWi Power operates in the UK in England, Wales & Scotland supplying Demand Side Management services to National Grid. National Grid pays for these demand reductions, thereby allowing participating companies to generate new recurring revenue streams and reduce their carbon footprint.

Media enquiries:

Marcus Edgar
Tel: 01635 898 363

Company Contact:

Wayne Muncaster- Business Development
Kiwi Power – 45 Broadwick Street, London W1F 9QW
Tel: 0207 183 1030

Mark Dembitz
KiWi Power Singapore Pte. Ltd
105 Cecil Street #12-01
The Octagon
Singapore 069534
Tel: +659644-1827